We are a very health conscious family. Organic, gluten free, dye free, frangrance free, etc. This market fits all our criteria of what I look for in groceries, beauty items and prepared food items! It is small but effective. This is the closest thing to a Wholefoods market you will get in this neck of the woods. We usually spend a few days in Tahoe several times a year. I try to bring everything that I will need, but if I do forget something or want a treat this is where I head to. It is very expensive! At least a couple more dollars than Wholefoods and Wholefoods is expensive. That being said because you wont find the items they carry in the markets in Tahoe City I am willing to pay a little more for what I believe in! The prepared food is so yummy! From sandwiches to desserts it's all yummy! They have a soap and lotion bar that is wonderful and actually very reasonably priced. The people that work there are very earthy, friendly, and helpful. My family make a stop here at least once every trip!