1. Information we collect
There are two basic types of information that is collected from our Site: (i) personally identifiable information and (ii) aggregate information. Personally identifiable information is data that is directly associated with a specific person or entity such as a user's name, e-mail address, or information about activities that is directly linked to that person.
The choice of how much personally identifiable information you disclose to us is completely at your discretion. Some areas of our Site are accessible without registration of any kind, and you can browse those areas of our Site. Other areas of our Site require registration in order for you to participate in the services offered. It is not mandatory for you to register and provide information to us, but please realize that in order for us to serve you better or provide particular features, you will need to provide certain information to access some areas of our Site. We collect information you give us when you register at and use our Site.
Personally identifiable information does not include "aggregate" information. Aggregate information is data we collect about a group or category of services or users from which individual user identities have been removed. Aggregate data may include anonymous demographic information such as country of origin, citizenship, ZIP code, age, gender, preferences and survey information. In other words, how you use our Site may be collected and combined with information about how others use the Site, but no personal information will be included in the resulting data. Aggregate data helps us understand trends and our user's needs so that we can better consider new features or otherwise tailor our Site.
As an unregistered user, you will be able to access many portions of our Site, but will not be able to leverage our personalization features for your trip planning needs. If you choose to not register, then the information we collect from you is limited. The only information we could collect is your IP address in order to diagnose problems with our servers and usage metrics.
As a registered user, you will be able to share your content and information on our Site. For example, you may post your own ratings and reviews. You will also be able to send your trekaroo content to your network. In addition, registered users have access to all of trekaroo's personalization features. As a registered user, we will be better able to serve you better and provide you with the unique feature set that only registered users can access.
3. Third party links and ad servers
Advertising Cookies from Travel Ad Network and Atlas
Cookies are important devices for both serving more relevant ads to users and measuring advertising effectiveness. You may opt out of accepting cookies at any time by clicking these links:
To opt out of TravelAdvertising.com, go to http://www.traveladnetwork.com/content/view/56/79/.
To opt out of Atlas (Microsoft Advertising), go to http://www.atlassolutions.com/optout.aspx.
4. How we use the information collected
In general, we use personal information to serve our users, enable them to take maximum advantage of our services and to improve the products and services we provide to you. For example, we may use personal information to allow you to automatically log into our site every time you visit as opposed to manually entering your login information each time. We may also use your personal information to contact you with news or important information from trekaroo to provide you with other information or invitations related to your membership or community. We may email you additional material, but only if you request to receive them. You may always opt-out by emailing us your request to firstname.lastname@example.org.
You can also cancel your registration by emailing us at email@example.com. We will send you an e-mail to confirm your request. After we receive confirmation, we will remove your information from our active database, but some information may remain in our archives.
5. Disclosure of your personal information
We do not rent, sell, or share personal information about you with other people or nonaffiliated companies, except when we have your consent to do so, as is necessary to complete a transaction you have requested, when required by law, or when permitted to protect our rights or property.
Third parties may independently collect information about users when users choose to view links or ads displayed on trekaroo. Users should contact those third parties directly if they do not wish to receive communications from them, or do not want those third parties to collect information about them.
Information about our users, including personal information, will be disclosed as part of any merger or acquisition, creation of a separate business to provide the Site or fulfill products, sale or pledge of company assets as well as in the event of an insolvency, bankruptcy or receivership in which personal information would be transferred as one of the business assets of the company.
trekaroo takes appropriate precautions to protect our users' information. Your account information is located on a secured server behind a firewall. When you enter sensitive information (such as your password), we encrypt that information using secure socket layer technology (SSL). We also employ processes such as password hashing.
7. Children's privacy
trekaroo does not knowingly collect or solicit personal information from anyone under the age of 13 years or knowingly allow such persons to register. If you are under 13, please do not attempt to register for trekaroo or send any information about yourself to us, including your name, address, telephone number, or email address. No person under age 13 may provide any personal information to or on trekaroo. In the event that we learn that we have collected personal information from a person under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at firstname.lastname@example.org.
8. Notification of changes