Trekaroo Privacy Policy

We at trekaroo care about your right to privacy. This privacy policy ('Privacy Policy') is designed to provide you with an overview of what type of information we collect and how that information is used, disclosed and protected with respect to our site ('Site').

Please read this Privacy Policy carefully before providing us with any personal information. If you have any questions about this Privacy Policy, email us at info@trekaroo.com.

1.     Information we collect

There are two basic types of information that is collected from our Site: (i) personally identifiable information and (ii) aggregate information.  Personally identifiable information is data that is directly associated with a specific person or entity such as a user's name, e-mail address, or information about activities that is directly linked to that person.

The choice of how much personally identifiable information you disclose to us is completely at your discretion. Some areas of our Site are accessible without registration of any kind, and you can browse those areas of our Site. Other areas of our Site require registration in order for you to participate in the services offered. It is not mandatory for you to register and provide information to us, but please realize that in order for us to serve you better or provide particular features, you will need to provide certain information to access some areas of our Site. We collect information you give us when you register at and use our Site.

Personally identifiable information does not include "aggregate" information. Aggregate information is data we collect about a group or category of services or users from which individual user identities have been removed. Aggregate data may include anonymous demographic information such as country of origin, citizenship, ZIP code, age, gender, preferences and survey information. In other words, how you use our Site may be collected and combined with information about how others use the Site, but no personal information will be included in the resulting data. Aggregate data helps us understand trends and our user's needs so that we can better consider new features or otherwise tailor our Site.

Unregistered users

As an unregistered user, you will be able to access many portions of our Site, but will not be able to leverage our personalization features for your trip planning needs. If you choose to not register, then the information we collect from you is limited. The only information we could collect is your IP address in order to diagnose problems with our servers and usage metrics.

Registered users

As a registered user, you will be able to share your content and information on our Site. For example, you may post your own ratings and reviews. You will also be able to send your trekaroo content to your network. In addition, registered users have access to all of trekaroo's personalization features. As a registered user, we will be better able to serve you better and provide you with the unique feature set that only registered users can access.

2.     Cookies

We automatically receive certain types of information whenever you interact with us. For example, when you visit the Site, our systems automatically collect standard user information for all users, including a user's IP address, operating system, and page views. Information may be automatically collected through the use of "cookies." Cookies are data snippets that websites store on your computer's hard drive. We use cookies to analyze site use, target ads, store your preferences/passwords (if you have registered) and personalize your experience. You can configure most web browsers to reject cookies or notify you when cookies are placed. You must accept cookies to access trekaroo.com as a registered user. Your access provider assigns an IP address to your computer when you use the Internet. We log each IP address that accesses the site, along with referring/destination URLs. We use this data, as well as other data in our databases, to analyze site and user behavior, troubleshoot technical problems, resolve disputes, address complaints and prepare aggregated reports that we share with others.

3.     Third party links and ad servers

We provide links to services provided by third party websites, which may, or may not, use cookies, pixel tags and web tags. We also allow other companies, called third-party ad servers, to display advertisements on trekaroo. Ad servers may also use these tools to compile information about where users saw particular advertisements, and to determine which ads were clicked on. We are not responsible for, or have any control over, the privacy policies of those third party websites and ad servers, and encourage all users to read the privacy policies of each and every website visited when linking directly from trekaroo.

Advertising Cookies from Travel Ad Network and Atlas

This site has contracted with Travel Ad Network and its third party ad-serving technology provider Atlas, a Microsoft Corporation Subsidiary, to monitor certain pages of our website for the purpose of reporting website statistics, advertisement 'click-throughs', advertisement impressions, and/or other activities on our website. Where authorized by us, Travel Ad Network may use cookies, web beacons, and/or other monitoring technologies to compile anonymous statistics about our website visitors. No personally identifiable information is collected by or transferred to any party other than the Advertiser. For more information about how the information is collected and used by Travel Ad Network, please see Travel Ad Network's privacy policy at http://www.traveladnetwork.com/content/view/56/79/.

Cookies are important devices for both serving more relevant ads to users and measuring advertising effectiveness. You may opt out of accepting cookies at any time by clicking these links: 

To opt out of TravelAdvertising.com, go to http://www.traveladnetwork.com/content/view/56/79/.

To opt out of Atlas (Microsoft Advertising), go to http://www.atlassolutions.com/optout.aspx.

4.     How we use the information collected

In general, we use personal information to serve our users, enable them to take maximum advantage of our services and to improve the products and services we provide to you. For example, we may use personal information to allow you to automatically log into our site every time you visit as opposed to manually entering your login information each time. We may also use your personal information to contact you with news or important information from trekaroo to provide you with other information or invitations related to your membership or community. We may email you additional material, but only if you request to receive them. You may always opt-out by emailing us your request to support@trekaroo.com.

You can also cancel your registration by emailing us at support@trekaroo.com. We will send you an e-mail to confirm your request. After we receive confirmation, we will remove your information from our active database, but some information may remain in our archives.

5.     Disclosure of your personal information

We do not rent, sell, or share personal information about you with other people or nonaffiliated companies, except when we have your consent to do so, as is necessary to complete a transaction you have requested, when required by law, or when permitted to protect our rights or property.

Third parties may independently collect information about users when users choose to view links or ads displayed on trekaroo. Users should contact those third parties directly if they do not wish to receive communications from them, or do not want those third parties to collect information about them.

Information about our users, including personal information, will be disclosed as part of any merger or acquisition, creation of a separate business to provide the Site or fulfill products, sale or pledge of company assets as well as in the event of an insolvency, bankruptcy or receivership in which personal information would be transferred as one of the business assets of the company.

6.     Security

trekaroo takes appropriate precautions to protect our users' information. Your account information is located on a secured server behind a firewall. When you enter sensitive information (such as your password), we encrypt that information using secure socket layer technology (SSL). We also employ processes such as password hashing.

7.     Children's privacy

trekaroo does not knowingly collect or solicit personal information from anyone under the age of 13 years or knowingly allow such persons to register. If you are under 13, please do not attempt to register for trekaroo or send any information about yourself to us, including your name, address, telephone number, or email address. No person under age 13 may provide any personal information to or on trekaroo. In the event that we learn that we have collected personal information from a person under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at info@trekaroo.com.

8.     Notification of changes

We reserve the right to change our Privacy Policy and our Terms of Use at any time. We encourage you to refer to this Privacy Policy on an ongoing basis so that you understand our current Privacy Policy. Please check this page for information about revisions to our Privacy Policy.