Advertising

about |  faq |  blog |  advertise |  press |  contact
flickr:tinfoilraccoon

The Trekaroo experience

 

Trekaroo engages tens of thousands of parents monthly through our website, email and social media channels. In 2012, we served up trip reviews to over 2.4 million people.

 

Our audience

 

Trekaroo is the only website where parents can get real reviews from real parents on what to do and where to stay with kids. Whether traveling with an infant or a tween, our database provides moms with the inside information, resources, and community they need to explore their neighborhoods and beyond with the kids in tow.


Our rich database of content enables advertisers to directly reach parents at research and purchasing point. We can partner with advertisers to get the right message out to their target audience. MOMS.


Trekaroo’s fast growing community of on-the-go parents want to hear from advertisers where, how and what to spend their $60 billion family travel dollars on each year.

 

Our demographics


Trekaroo readers are affluent and educated:


  • 94% Female
  • 88% Married
  • 79% hold a college degree or higher
  • 90% are between the ages of 25-49
  • Average and median age: 37
  • Average household income $71K

  • Our readers are families with young kids:


  • 99% have 1 child or more (median of 2 kids)
  • 91% have children 10 years of age or younger

  • Our readers LOVE to travel:


  • On average, spend 18 days away from home with their kids

  • Source: Trekaroo Survey/January 2010

    Advertising solutions


  • Partner Standalone Emails
  • Monthly Newsletter Emails
  • Banner Ads
  • 300x250 Medium Rectangle (IAB standard)
  • 300x250 Half-page Ad (IAB standard)
  • 728x90 Leaderboard (IAB standard)
  • 160x600 Wide Skyscraper (IAB standard)
  • Sponsorship modules and sponsored spots (Maps, User generated lists and Photos)


  • To receive a Trekaroo media kit, please email us at adsales@trekaroo.com.


    What the press is saying


    "Travel sites are a dime a dozen, but they do little to help parents find family-friendly vacations. If you’ve got a family, and you’re looking for a resource on tips and destinations that are kid-appropriate, then turn to Trekaroo." – Mashable

    "If you're looking for a great family vacation spot that's kid-friendly, check out trekaroo.com." – CNBC

    "You’ve made peace with the fact that going away with the fam isn’t a vacation, it’s a relocation. After figuring out how to transport diapers, books, toys, snacks, and assorted car seats, you have no time to plan the actual getaway. Before you get all tripped out, visit Trekaroo. The new online community focusing on traveling with kiddos is filled with kid-friendly activities, hotels, tips, and reviews for spots across the U.S." - Daily Candy

    "It's well on its way to becoming the Yelp.com of family travel." - Jen Leo, Los Angeles Times

    "Parents looking for activities can select a destination and travel radius, specify price and age ranges, and choose an activity category. I searched for free activities within 10 miles of Manhattan suitable for children age 10 and under and got 27 results, topped by Central Park and including ideas like the Socrates Sculpture Park in Long Island City, Queens." - New York Times

    What our moms and dads are saying


    “We use it every weekend for Sunday/Family Day ideas. I can't live without it now and my friends know!” Sarah (redondomom)

    "This is an amazing site and full of helpful hints every parent can use. Thanks Trekaroo!" (cavaletta)

    "I love trekaroo and tell my friends, family, and coworkers whenever I get a chance. I am so grateful to be part of this online community that is so helpful for planning family travel and sharing our adventures with one-another." (Clawd)

    “I love the community aspect of Trekaroo,” says Kelly Pywtorak, a Californian mother of two who recently used the site for her family’s first big out-of-state vacation to Virginia. “Even though I don’t personally know many people who have traveled to Virginia, I can go to Trekaroo and find families who have been there and get their recommendations. I can even ask them questions! There really is no other resource like it out there on the Internet.”