The LEGO store at Rockefeller Center has the tallest Pick A Brick wall and has lights and displays featured in what other than a LEGO theme!
Being the mother of an 11 year old boy, I've been to a lot of Lego Stores. This one is in a great location, right in the middle of Rockefeller Center. The store itself is a bit small and the crowds make it seem even smaller. However, it does have some cool lego exhibits, like Lego-replicas of different New York landmarks. The price of the items in the store were the same as every other Lego store. Overall, it's a must-see if your child is a die-hard Lego fan, like mine, but if you miss it, it's not a big deal.