Visit the factory and experience the magic, free of charge. 30-minute guided tours are offered Monday through Friday at 10am and 1pm. For groups of 30 or more, please call (623) 930-9000 and arrange for a private tour.
Self-guided video tours are available during normal factory hours, Monday through Saturday, 8am to 6pm.
This "tour" is mostly a speech where you look at what the guide points at. The factory floor is viewed from the other side of a half wall. The guide tells you to come to a certain part of the wall to see more closely the machine she is telling you about. We did get to go back and walk around one of the machines, so that was pretty cool. My boys (4,3, and baby) liked watching the machines but had no interest in the information the tour guide was telling us. My daughter (7) did find some of the facts pretty cool, and so did I. There were some fun things to see, like a 500 lb. solid chocolate Santa. And everyone gets a free sample.
But to make this tour really fun, you need to spend $10 and do the "VIP Chocolate Pizza Tour." After the tour, you get all the supplies to make your own chocolate pizza. My kids loved it! One tip: load on the white chocolate and you can double the size of your pizza like my 3-yr-old did.
Call ahead to make sure they will be in production when you go for your tour if you want to see the machines in action.