American Girl merchandise, clothes, books, and other, hair salon, Bistro, seasonal events, & birthday parties.
Coming from New York, the Bistro pales in comparison. The Bistro is super small. The cookies tasted like they were store bought. It is a small town effort to have a sophisticated activity that belongs in a big city, not the Wild West.
Walking into this store was like walking into my daughter’s dreams. Gorgeous displays of 18” dolls, their clothing and accessories filled the 12,000-square foot space of this high-end doll store. This store provides opportunities for girls and their families to shop, dine, play, and create. My 9-year-old daughter and I loved our recent trip to this new American Girl store location.
The layout of the store is easy to navigate. The “BeForever” (formerly historical dolls) section is front and center. All the historical dolls are posed on a pedestal together, and then there are individual display sections for each doll. Each character has specific books, clothes, and accessories. Girls can get similar outfits that are designed with a modern twist to make them fashionable instead of just costumes (There is a super cute dressing room near the back of the store). The detail of the dolls, accessories, and displays is amazing. We were especially enchanted with the Kaya doll display, featuring a doll-sized horse and faux leather tee-pee complete with faux fur bedding. Bitty Baby and Truly Me (look-alike dolls) collections are displayed similarly. The Girl of the Year has her own huge display in the back of the store complete with a photo-op scene. There is even a small section with Scottsdale products near the check-out, perfect for girls looking for an area specific souvenir. The check-out line is at the rear of the store with one queue leading to multiple registers. The Bistro, Doll Salon, and Creativi-Tees boutique are all located along the north wall.
The cute Bistro is designed for little girls. The walls are covered in pink flowers and the napkin holders are hair ties. The sample menu sounds promising with kid’s favorites and items parents would enjoy. Prices range from $4-15 per item. Dolls aren’t excluded from this casual dining experience. They get a special high-chair and mini-menu. This small dining area only seats 25, so be sure to make reservations if coming on a weekend. There is also a private room available for parties.
The Doll Salon offers new hairstyles or touch-ups for your doll’s hair. The dolls are seated on a little salon chair, draped in a salon cape, and primped and pampered while owners watch. Slanted mirrors are hung above the dolls so the owners can be sure to see the processes from every angle. Prices range from $10-25 depending on desired hairstyle (choose from selections on a poster) and hair type. The Doll Salon also offers add-ons packages including ear piercing, skin cleaning, and hearing aids.
At the Creativi-Tee boutique, girls can create matching shirts for themselves and their dolls. Choose from a variety of colors, styles, and graphics, and then watch through a window as your unique creations are finished. Prices range from $10-24.
Bottom-line: The American Girl Store is a great place to spend the some time with your girls. Whether vacationing in the Phoenix area or a local, anyone with girls ages 3-12 should check it out. American Girl Dolls and accessories are pricy, but the quality and details are amazing. And even if you’re not planning to buy anything, this store is a fun place to window shop.
Disclosure: My daughter and I participated in a media tour for the purpose of this review. I received no other compensation and the opinions expressed are completely my own.