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American Girl Place

609 Fifth Avenue at 49th Street, New York (Manhattan), New York 10017 | 877-247-5223
11 Reviews
Type: Stores and Restaurants & Food
Ages: Ages 1 — adult
Cost: Free
Hours of operation: 10am-7pm, daily. Closes at 9pm on Fri/Sat

The American Girl Place is a store and more. There's an on-site cafe where you can treat you girls to brunch, dinner or afternoon tea. At the photo studio, your daughter can pose for a picture at the Photo Studio and take home a souvenir issue of American Girl® magazine with her face on the cover. There's also a doll salon where American Girl dolls can get a new do from special stylists in the store.
 
 
Check website for special events. Reservations are usually required.

Stores opens at 9am on Saturday and Sunday.
 
Restaurant and theatre where live performances are enacted.
 
 


11 Reviews for American Girl Place

BAT
BAT
Icon_reviews_xsmall 329 Icon_helpful_votes_xsmall 117
Icon_superoo_xsmall'12, '13, '14
February 20 2011
2 families found this helpful
Violetwhite_word
"A dream day"

For my daugher's 7th birthday we purchased a Day At American Girl Place package.  It arrived in a pretty folder tied with a ribbon and inside was a doll sized T-shirt, a voucher for a matching t shirt for my daughter, vouchers for the hair salon, photo center and 2 meal vouchers.  It also came with a gift card to use on any purchases. (you can do all of these at the store without ordering the package ahead of time, I just wanted to have something to give her on her birthday) At the time I ordered the package I made our meal reservations.  

For the best experience, ARRIVE EARLY!!!!  We arrived about 15 minutes after the store opened and the lines for the hair salon  was very short and at the photo studio we didn't have to wait at all.  These 2 experiences are first come first serve, they don't make appointments so to avoid long lines and dissapointment plan on  getting there early.  It was also pleasurable to browse through the store because there weren't too many people milling about.  By 11am the store was quite packed.

The Hair Salon:
My daughter was so excited to pick out a new hair style for her doll.  The stylist was great, teaching us how to properly care for our dolls hair as well as explaining how she was doing the hairstyle so we would be able to replicate it.  They saw us with our camera and encouraged us to take all the pictures we wanted, including a before and after shot.  

The Photo Studio:
At the photo studio my daughter was able to pick the color of the background for her photo.  The photographer took 3 different poses and we picked the one we liked best.  When my daughter received the finished product she was almost speechless when she realized she was on the cover of an American Girl Magazine.  They attach the photo to an actual magazine.  The shot came out great!  It will be a wonderful memento of our day.

Shopping:
As far as shopping goes, there are 3 floors packed full of items.  This can be a little overwhelming but my daughter and I were determined to see every single thing in the store. She knew her spending limit and she weighed her decisions carefully to be able to get everything she wanted.  She had looked in the catalog ahead of time so she knew of a few specific items whe wanted to get, I think this helped us out a little.  (tip:  lines were much shorter at the upstairs cashiers vs. downstairs).  Staff was plentiful and very helpful in making sure everyone was able to find what they needed and answer questions.

The Cafe:
At the Cafe, we had lunch.   You need to make your reservations ahead of time.  If you don't, you can get wait listed but there is no gurantee you will get in. Lunch is a flat fee of $24 per person and included 4 courses with nice choices for the entree.  The presentation of everything was adorable.  The napkin rings were ponytail holders that we were able to keep.  The doll had her very own seat.  The staff was attentive and friendly.  Our waitress really doted on us and made us feel special.  

We added on the birthday party package and my daughter and her doll received tiaras, they served us a full birthday cake with candles and the staff sang to her.  My daughter received a goody bag that included a book, a celebration tshirt for her doll and a really cute balloon for her doll.  

What I really liked about the cafe was that if you didn't have your own doll, they had a large variety of dolls to choose from that you could borrow for the experience.  I also noticed a few girls that had non- American Girl dolls with them and they were treated just as special as everyone else that had an AG doll.  

Overall experience:
We had really been looking forward to this for a while.  We planned on nothing else but this for our day into the city and took our time exploring the entire store.  We found the entire day to be delightful and lived up to everything we hoped it would be.  It was a very special day for us to share together.

Is spending a day at American Girl Place cheap?  Absolutely not.  But you knew that already.  What you are going for is the experience and the memories that you will never forget.  Don't forget your camera!  You will want to look back on the day.  

laxtodca
laxtodca
Icon_reviews_xsmall 27 Icon_helpful_votes_xsmall 1
January 15 2011
0 families found this helpful
Violetwhite_word
"Crowded but fun for girls"

I took my daughter up there for a weekend in December before xmas and it was swamped!  We did get in (on a Sat. night) but it was hard to move around the store b/c of too many people. I highly recommend going after xmas or in Jan. or Feb. DURING THE WEEK. Weekends are rough. Otherwise, an amazing place.  We didn't visit the tea room or the hair salon.

naomi
naomi
Icon_reviews_xsmall 44 Icon_helpful_votes_xsmall 32
Icon_superoo_xsmall'12, '13
December 23 2010
1 family found this helpful
Violetwhite_word
"Gobsmacked"

My three nieces (2-6 y.o.) loved this store. One was buying a doll and accessories, the other two were tagging along, but all three left vey happy. After purchasing the doll we went looking at all the other things the store offers.
From a hair salon to a hospital, from all kinds of clothing to matching "real" girl clothing, and from the cafe to the museum display of the historical dolls, they all loved every minute.
You either need to be prepared to spend no money or prepared to spend a lot. it's the kind of store where it's too hard to decide on just one thing.
The lines at the hair salon and cafe are very long, we decided not to wait.
Overall, the girls were ecstatic, I wouldn't really advise this for boys, and I would go again by myself just to gawp at what I find to be pure extravagance.

December 23 2010
0 families found this helpful
Violetwhite_word
"Not Every Girls Place"

From the minute I walked in here all I could hear was "I want, I need, I want" echoing from the walls.  And lemme tell you the price tag on that is not cheap. While this was definitely a "must see, must do" stop on our Mommy/Daughter date day, and we enjoyed walking around and looking at all of the beautiful clothing and accessories, after the 3rd floor we were both on sensory overload.  Personally I was a bit shocked to see Mothers standing in line holding 2 dolls waiting for over an hour just to have the DOLLS hair done (not even their daughter's).   And if you hadn't made appointments for lunch or various other things ahead of time you were out of luck on that day which can cause a great deal of disappointment.

My best advice, prep your girl (s) ahead of time.  Set a budget and stick to it or be prepared to spend a small fortune.  

Next door is Little Miss-Matched and the Build-A-Bear Workshop which my daughter was just as happy to go to.

atta76
atta76
Icon_reviews_xsmall 52 Icon_helpful_votes_xsmall 49
Icon_superoo_xsmall'12
December 23 2010
1 family found this helpful
Violetwhite_word
"Little Girl's Dream!"

Any little girl who loves dolls will love the American Girl store.  It is floors of dolls and accessories.  They have a boutique where your doll can get it's hair done.  There is a restaurant inside, also a doll hospital where you can bring your broken doll to get fixed up.  The workers were very friendly and helpful.  

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kmeadows
Icon_reviews_xsmall 8 Icon_helpful_votes_xsmall 8
December 23 2010
1 family found this helpful
Violetwhite_word
"My daughter enjoyed it more than I did"

Be prepared the place is always packed!  If you are even slightly claustrophic stay away!!!  Not stroller friendly but also not toddler fiendly...catch 22.  I used my stroller anyway because I was to afraid of the damage my little one would cause.  That being said, if I was to do it over I would have just taken my older daughter and probably enjoyed the experience more.  We didn't do any of the services (lunch, hair, etc) but I know you have to book way ahead so don't expect to make a same day appt.

shannon217
shannon217
Icon_reviews_xsmall 17 Icon_helpful_votes_xsmall 21
December 23 2010
2 families found this helpful
Violetwhite_word
"You'll be in Doll Heaven"

My daughter wanted to go for her birthday. She was turning four. If you love America Girl dolls then this is the place for you. They have so much more than you can even imagine. Any kind of doll you could want, they have. I planned for her to have a little party at the cafe. No doubt it was worth it! The food was good, and the cake was great. Everything was so pretty! The staff sang happy birthday to her, and she just had the best time. I would recommend it to anyone who is thinking about going, or having a party there. It is perfect for girls ages 3-14. They  also have a coat check, so you won't have to carry your things around.

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metro927
Icon_reviews_xsmall 10 Icon_helpful_votes_xsmall 9
December 23 2010
1 family found this helpful
Violetwhite_word
"Every Little Girl's Come True ---She will remember this forever!"

So, I have a 10 year old girl, and we live in New York City so of course a trip to American Girl Place New York is in order.  Well, I highly recommend this trip because of its originality (how many places can you think of like this?)

We started with the Circle of Friends show; which is a live show with real actors (mostly girls between the ages of 10 and 12) really beautiful story about the true meaning of friendship with music, lights and a beautiful stage.  

The show was followed by some shopping.  My daughter brought her favorite AG, Samantha for a hair style session ($40.00), we had an AG Magazine Cover photo with her and her doll ($24.00) and then picked up some clothes for her AG's and a matching jacket for my little girl (totaled $180.00).  It is worth mentioning that the store has a fabulous bookstore with really helfpul books that speak to your daughter's age group.  I love them all!

After all that shopping we refueled at the AG Cafe.  How cute!  They have little chairs and place settings for the dolls.  The napkins are fastened by a red flower that is also a hair accessory, which you can keep.  The menu is very nice, we both had salads, then I had the salmon and my little girl had the spaghetti & meatballs, followed by chocolate cake.   The food was okay, not bad, but most kids don't know the difference between this and a 5 star restaurant anyway.

You should remember that this will be an expensive outing, therefore make sure your little girl is old enough to remember it (and bring LOTS of money).  And it's no fun unless she brings her doll with her or buys one there ($90.00 each).  It really is a unique place in the heart of Manhattan.  

The staff is very helpful and the store is every little girl's dream come true.  It's also a place where you can make memories, and it's very apt for a mother/daughter or even daddy/daughter bonding experience.

Oh! On your way out you will see PediCabs, they're cabs that are pedaled by drivers like bicycles, pulling a 2 to 4 seater cart ---kind of like a chariot, minus the horse.  My daughter loved that too.  

December 23 2010
1 family found this helpful
Violetwhite_word
"A Little Girl's Dream...but Bring Your Wallet :)"

This place is amazing, especially if your little girl likes the American Girl Collection. It is more than just a place to buy and look at beautiful dolls, its an education in manners, morals, and history. The museum boasts a store, theatre w/ live performances, and lots to see and do.  A wonderful place for several girls to take a trip together.  The only downside is that it can be pricey and should your little one desire a doll at the end of the trip, they are not the cheapest around, but seeing as this is located in NYC, you've probably brought some extra money anyway :)

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griffin31
Icon_reviews_xsmall 4 Icon_helpful_votes_xsmall 8
December 23 2010
1 family found this helpful
Violetwhite_word
"SciTravel"

The American Girl Doll store is unlike any other store around. You can go there and get a American Girl doll, its clothes, and accessories. The dolls are beautiful and life like and represent a wide variety of nationalities and eras. You can even get a doll that is made to look like your child. The doll clothes are very well made, and there are many choices of outfits along with tons of accessories.
                There are a lot of cool things to do in the store.  You can get a bite to eat, get your dolls hair done and even get your doll repaired at the doll hospital. There are a few floors in the American Girl Doll store, each floor devoted to a different aspect for caring for your doll. There’s even a floor where you can get a baby doll and its accessories if you would rather have that than the typical American Girl Doll.  The American Girl Doll store is a must visit children’s store when going to Manhattan. You can find something different every time you visit. So if you are heading into Manhattan with your child I highly recomend The American Girl Doll store.  

michipo
michipo
Icon_reviews_xsmall 154 Icon_helpful_votes_xsmall 174
December 23 2010
3 families found this helpful
Violetwhite_word
"Worth a Visit..."

This is definitely a stop if you have a daughter.  My daughter has been here many times and it's one of our favorite places to visit when she comes to Manhattan to visit me at work.  Can be chaotic especially naear the holidays and days when kids are off from school.  There's a restaurant that provides seating for your doll right at your table, there's a hospital and a beauty parlor.  It's definitely a doll haven and all the doll clothes are made kid-size so your daughter and her doll can wear matching outfits!!

 
 

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